Nowadays we live and breathe in digital and social media. Our life is heavily influenced by the strong presence of different social media. Having more than three billion active social media user, this is one of largest channels through which business and brand can reach to their customer. Benefits of social media marketing are huge in the 21st century.
So, for long-run growth of your business and brands, Social media marketing is a must.
According to Social Media Examiner, about 92% of businesses are using social media to promote their business and company.
According to Hubspot, 92% marketer confirmed that social media marketing increased the exposure of their online store. On the other hand, 80% of then assured that social media efforts increased their traffic.
In this article, I am going to share the top 10 benefits of social media marketing for the startup, small business, and large corporation.
Increased Brand Awareness
Social media is a very handy platform to build awareness among the target group. Using social media, brands can easily build awareness to the existing as well as future customer. According to Hubspot, 92% marketer confirmed that social media marketing increased the exposure of their online store.
So if you want to build brand awareness very easily, social media marketing is the solution.
Higher Brand Authority
If you share quality content through different your social media profiles, you will have a fan base. And these fans will share comments and like your content. Each and every action of your follower will influence others to like share and use your brand.
In this way, you can ensure higher brand authority.
Moreover, in recent times User Generated Content (UGC) is getting popularity. UGC is a process where the follower of social media create content to participate in a contest and win a prize. This also increases the brand authority.
Because people don’t trust the words of the company rather they trust the positive reviews and comment of actual user or customer.
Higher Brand Loyalty
According to Convince Convert’s study report, 53% of customers who follow particular brands on social media are more loyal to those brands
The customer becomes loyal to those organizations, which are very responsive and give importance to their customer.
In social media, you can interact directly to your customer and response quickly to their comments, queries and complaints.
As per a report of Forbes, 70+% of consumers who receive quick responses on social media say they will recommend that brand to other people too, which increases your fan base.
Decreased Marketing Cost
It is one of the important benefits of social media marketing. Compared to other marketing channels it is cost effective. Due to the viral nature of social media, quality contents spread very quickly with very minimal costs.
For reaping the benefits of social media marketing, all you need to have, a brand profile or Fan page on different social media platforms and boosting quality contents.
For a traditional marketing campaign, you have to spend a huge amount of money but the reach is very low, on the other hand, you can reach to huge amount of follower by spending few bucks in social media.
Better Customer Satisfaction
Due to the interactive nature of social media, the follower can easily communicate with the company. Companies also able to know about customer queries and concern and act accordingly. Whenever a customer gets a personalized solution or feedback from companies through social media, it ensures their satisfaction.
Furthermore, the customer may feel that the company/Brand is giving them priority.
Targeted Marketing Campaign
Through social media you can run very personalized and targeted ad campaign, which is quite impossible in traditional media. In social media, you can run marketing campaign on the basis of liking, disliking, demographic and geographic criteria.
Customized nature of social media marketing helps an organization to reach target market easily and optimize costs.
For Example- in Facebook, you can target your audience on the basis age, gender, geographic location, relationship status, interests, profession etc.
Higher Return On Investment (ROI)
Compared to other channels, the benefits of social media marketing is much higher. Because in traditional media you cannot measure the actual reach of a campaign. So, it is very hard to find ROI.
Moreover, the cost of social media is less than the other media.
As it is cost-effective, so ROI in social media marketing also high.
Real-Time Performance Analysis
Whether a social media campaign is working or not, you can realize it instantly. This is one of the important benefits of social media marketing.
After running a ad campaign, if you see it is not working properly, then you can redesign it in real time.
Even if you find any customer complaints or suggestions from social media, you can act instantly.
Greater customer insight
In social media, you will communicate with customers directly. This is a great way to build a strong relationship and gain customer insight.
Whenever a customer engages with a particular brand they may share their views, liking, disliking’s or any disappointment regarding the brand. You may use this insight to serve them in a better way.
This is why social media is becoming a part of modern business. to gain market insight and serve them well.
Better Search Engine Marketing
Social media can help the search marketing in a number of ways. First, social media is a very handy platform for quality link building. When a particular content is liked, shared by follower it creates strong links.
Secondly, quality content promotes your website to the target group.
Last but not least, social media presence increases the branded search. Because social media marketing increases visibility, likability and awareness of your brand. Your target market will be aware about who you are, what you are and what you do.
Now it is clear that if you spend on social media marketing, you will get a Higher Rate of Investment(ROI). regardless of the size of the company either small, medium, startup or large corporation each and, every business must ensure their social media presence.
The above top 10 benefits of social media marketing proved that why digital and social media marketing is going to be the next big thing in business.