Components of digital marketing have a huge influence on our day to day life. Nowadays each and every business are coming to the digital to connect with their customer. Because they are realizing the power of digital and internet in the 21st century.
As we know digital marketing helps an organization in many aspects. Through using the digital technology organization able to initiate targeted campaign, one to one communication, instant feedback.
Successful implementation of a digital marketing strategy depends on major components of digital marketing like website, SEO, Content Marketing, Social Media Marketing (SMM), E-mail marketing, Paid Advertising, Marketing Automation, Analytics. To get the highest ROI a business must integrate and initiate these major channels of digital marketing successfully.
Major components of digital marketing are described below-
Website is one of the best components of digital marketing mix. Because a website can play an important role to promote the products and services of an organization. At present many businesses are treating their website as their virtual identity. There are many organizations doing their business without having any physical office or location. So day by day the emergence, evolution and power of website is rising.
To provide a positive experience to visitors a website must-
- Be User-friendly and mobile friendly (maximum visitors come from mobile)
- Represents the value of business and brand
- have Call To Action(CTA), so that customer response immediately
- be professional, clean and easy to navigate.
- Have individual product/service page to track performance easily
E-mail marketing is a handy tool to keep in touch with the target audience. It is used to send newsletter, commercials, different offers, and information through e-mail. Businesses use E-mail marketing to gain new customers and maintain a healthy relationship with an existing customer.
Furthermore, e-mail marketing is very effective tool to educate and inform the target audience about new products.
If an organization want to generate leads, convert leads and builds a long-term profitable relationship, they must use email marketing.
Search Engine Optimization:
Search Engine Optimization (SEO) is the process of achieving top rank in the organic search in Google, Bing, MSN etc. This is one of the major components of digital marketing.
Google ranks a website considering 200+ factors. So, Search Engine ranking is done following some tool and techniques.
There are two types of SEO…..
- On page(within the website)
- Off page(Outside of website)
Usually people search for products and services in the internet, whenever they need it. Say for example, if a customer wants to purchase a cell phone, he/she may search in google or Bing mentioning “Best Mobile Phone in Dhaka”. He or she would find around 10 results in the search engine. Among those 10 he or she will click the top ranking results. If you want to sell mobile phone through website in Dhaka, you must do SEO/optimize of your website properly using targeted keywords ( For example “Best Mobile Phone in Dhaka”) to rank in the top pages. When you rank your site in top pages you will get traffic, sales and profit as well….!!!
That’s why SEO is very important for any business or website.
Here “Best Mobile Phone in Dhaka” is the keyword. Keyword is the word or phrase that people use to search something in online.
Social Media Marketing(SMM)
According to Search Engine Land, Social media marketing refers to the process of gaining traffic or attention through social media sites.
Simply defined, Social media marketing(SMM) means promoting and marketing of products, services and Organizations through social media like Facebook, YouTube, Instagram, Google+, Twitter, LinkedIn etc,
Nowadays it has become very powerful tool to communicate because social media encourage the user to share their opinions and participate in a discussion. Because the benefits of social media marketing are huge.
Social media is very effective means to promote and build a brand as it has a huge number of fan base.
As huge number of people are using social media so more and more organization are using these platforms.
Many organizations using social media platform to reach customers.
The interactive nature of social media makes this channel unique and different from other channel.
It helps organization to get the customer feedback in real time and response accordingly.
Last but not least it is very cost effective channel to reach a huge number of customers because of the viral nature of the networks.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
Affiliate marketing is the process of promoting the products and services of a company for a commission.
There are three parties are involved in affiliate marketing. These are
Merchant is the advertiser or company who sell the products and services.
Affiliate is the person who sells or promote the products or services.
Whether you are promoting the product of merchant through your blog, YouTube channel, email or advertisement you are an affiliate who helps the merchant to sell the product.
An affiliate can make money through- Pay Per Click(PPC), Pay Per Sale, or Pay Per Lead.
PPC or Pay Per Click stands for the amount of money paid to an affiliate by the merchant whenever a click on the affiliate link is generated.
CPA or Cost Per Action refers to the money paid to an affiliate for generating the desired outcome. This action could be signing up to a mailing list or buying a product.
CPC stands for Cost Per Click and it refers to the money paid to generate a click by a user on your website or link.
Cost per Mille (Thousand) refers to the amount of money spent on advertising per 1000 impressions.
Impression means how many times your ad was shown on a page.
A customer is a person to whom an affiliate sells the merchants products.
Finding the right customer is the most important for an affiliate because without customer
According to Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The main objectives of content marketing are branding, lead generation, attracting more customers and building the reputation.
There is a saying goes that “Content is the king”. Yes, surely content is the king.
In content marketing, a company does not promote their brand directly rather they attract the interest of customers implicitly through using creative contents.
Content Marketing Strategy
- Creation of creative contents and regularly share through all channel to reach the maximum target group
- Contents should represent company or brands
- There must be a coordination among all contents and channels to provide a consistent message
- Variety of relevant and valuable contents should be used
One of the greatest assets of digital marketing is analytics.
Analytics is the process of tracking and reporting of website data.
It helps to measure the performance of marketing campaigns through website, E-mail, blog, social media channels and paid advertising.
Through analytics, an individual can measure the performance of a marketing campaign very easily. Analytics is used to track consumer behavior, their demography, interests, and geographic locations.
Analytics help an organization to improve the performance by providing the necessary report to the decision makers.
It also helps an organization to ensure Return on Investment.
In traditional marketing, it is not possible to measure the performance immediately unless and until the marketing campaign is finished. But in digital marketing, you will get your result in real time and act immediately depending on the result. So, web analytics also very important components of digital marketing.
Paid advertising is another important component in digital marketing where a company pays to the publisher of their advertisement to increase the visibility.
We know that the present market is very competitive, in this competitive market it is not wise to rely on only organic promotion.
Because in the 21st century, you cannot expect the customer to find your brand rather you have to find and reach to your customer in a much-targeted way.
Paid advertising, allow you to target one to one. So, It is only possible through paid advertisement.
In Paid advertising, we use different channels to promote our products.
It includes website, Social Media like Facebook, Instagram, YouTube, Twitter advertising, Mobile Apps, and Mobile Advertising etc.
Knowledge about all the above components of digital marketing very important . As a digital markeetier or cusiness owner you need to have basic knowledge about these components of digital marketing